Although this book is very obviously written for the American market which is structured quite differently from the U.K. market (in the U.S. the agent is merely one in a brokers office) - I was interested to read the details of how to select an office, in line with ones own expertise, needs and personality and matching those to the market.I had hoped to find an outline business plan, advice on how to assess a market so as to segment and thus target the right geographic or demographic customers aand then what speciific promotional or development activities could be undertaken to reach these clients.
Unfortunately not, non of these figure.
The book is much more a how to be a great as I am discourse.
The book veers from the sublime(?) to the obscure " relocation has two sides that need coordination...first the current home...second is the transferees home in their new location" !!
How hard is that to understand?
and..."preselling is what drives my real estate sales business and keeps my client pipeline flowing. If the referall is not in the position to consume my services today I try to extend other services from my real estate business relationship sphere to meet their needs."
Pipelines, spheres and service consunption - is this business not about people?
There is nothing here that a reasonably confident adult does not already know. If it sells in the U.S. that must say more about the U.S. book market than anything else.
Dont waste your money. It adds nothing to any understanding of any new business. Talk instead to your bank and small business advisory services. Visit other agents as a mystery shopper. Do your own thing with intelligence and perception.
(and approach new business books with caution)
how a great Real Estate Agent cant write a good how to book
The perfect beginners bible. This is a book that leaves nothing to chance and explains everything in a clear and concise manner. It starts by helping you to choose the area in which you would be suited best such as residential sales or commercial etc through simple character analysis which is quite .. 
This is a book written by someone who HAS "been there and done that." Carlas experience is based upon years in the trenches actually doing deals and thus it is much more useful than a book written by someone who has only talked with agents.