Styled to look like a baby S602, the 3.2 Megapixel S304 digital camera offers 6x optical zoom and a large 1.82 inch LCD. Being a 3 Megapixel camera with a street price of under £300, this is a good alternative to the Ultra Zoom range from Olympus, as well as, being a good value 3 Megapixel camera. On the rear of the camera, the lack of buttons can be slightly worrying, and where most manufacturers are adding as many as possible, Fujifilm has scaled it down to only a few, mainly one to access the menu and another to change the display. This is a good thing for the beginner where this camera is aimed at the less buttons to press the less can go wrong.
In addition to the 1.8 inch LCD display on the rear of the camera the S304 also has an electronic rather than optical viewfinder. Images are saved onto xd-Picture Card, a 16 Mb card comes in the box and this can store up to 12 images (2048 x 1536) on the fine setting and 26 on the normal setting (2048 x 1536).
The pop-up flash offers multiple settings and when in manual mode the S304 offers six white balance settings to give you a bit more control.
Picture quality is fairly standard however the S304 does struggle with contrasting colours. The zoom copes well and with it being optical rather than digital the results can be relied on. The camera is also capable of capturing up to 60 seconds of video footage with sound.
Overall the camera does have a lack of options. There are only four pre-programmed scenes to choose from and you cant set the ISO settings. That said, to the beginner this lack of control will probably be welcomed with open arms. This is a camera that wont confuse, but still gives the user the benefit of a long optical zoom and fairly good pictures. --Jason Denwood